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Strategic Marketing for Service-Based Businesses That Want to Grow Smarter

Fractional CMO services and tailored marketing strategy for businesses ready to level up—without the overhead.

About Me

What I Offer

No matter your size or stage, I offer a comprehensive suite of marketing services tailored to fit your budget and goals. Don’t see exactly what you need? Let’s talk. Share your vision, and I’ll help you find the right path forward—whether that’s with me or through a trusted partner.

Marketing Strategy & Consulting

I build custom marketing roadmaps aligned to your business goals—no guesswork, just smart strategy grounded in experience.

Fractional CMO Services

Get executive-level marketing leadership without hiring full-time. I’ll be your strategic partner, advisor, and advocate.

SEO & Local SEO

Improve visibility where it matters most—on search engines and in your own backyard.

Content Marketing

From blog strategy to content calendars, I help position your business as the go-to authority in your space.

Paid Marketing Strategy

I’ll help you prioritize channels and allocate your budget to get the highest ROI—whether you’re using Google Ads, social platforms, or traditional media.

Vendor Oversight

Already working with agencies or vendors? I’ll act as your marketing translator and quality control, so you get results, not just reports.

Endorsements & Insights

Ellis Verdi, President, DeVito/Verdi

I worked with Gabby as her agency. My perspective is shared by all who worked with her at our company. She managed very successfully in a complex environment with many competing views and pushed to successful conclusions with the support of everyone. Her marketing, creative insights and recommendations were instrumental to the progress of the business. During all of our work, we credit her efforts to the success achieved by the various campaigns. She is knowledgeable and competent in all media/platforms, managing significant complexities and balancing many inputs to achieve results. Overall, she naturally commands respect because of her knowledge and doesn’t find the need to demand it.

John Berg, AVP of Marketing at UF Health

Working with Gabby Massari has been a real privilege. She pairs sharp marketing expertise with a genuine collaborative spirit, making every project both effective and enjoyable. Gabby is not only an outstanding digital marketer but also a wonderful partner with whom to collaborate. She brings fresh ideas, sharp insights and a tireless work ethic, while also being approachable and easy to work with. Anyone who has the chance to work with her will quickly see the value she brings to a team.

My Experience

Level Up Your Marketing

Let’s talk and see how Massari Marketing can best support your business.

Contact Me

Why Choose Massari Marketing

My diverse experience across healthcare, law, television and media allows me to offer tailored services to my clients. Whether it is a one-off project or ongoing support, I have the resources and flexibility to seamlessly fit into any business plan.

Proven Results, Real Strategy

I’ve managed multi-million dollar marketing budgets and built campaigns that perform—consistently hitting or exceeding benchmarks.

Niche Expertise in Services

I specialize in service-based businesses because I understand the unique challenges they face. Whether you’re in healthcare, legal, entertainment or another professional field, I speak your language.

Experience You Can Trust

From the U.S. Olympic & Paralympic Committee to Florida Gator Athletics, I’ve led campaigns with top-tier organizations and brought that same energy to local businesses.

Hands-On, Not Hands-Off

You won’t get generic templates or vague direction. I work closely with you to tailor strategy and execution that fits your business, your voice, and your goals.

Focused Support

I only take on a small number of long-term clients at a time. That means when we work together, you’re not just another name on a roster—you’re a priority.

Portfolio of Work

Level Up Your Marketing

Let’s talk and see how Massari Marketing can best support your business.

Contact Me